Roundtable
Using AI to Sell: What's Changing for Owner-Led Sales Teams
A small-group conversation for CEOs and owners who still lead sales, on how AI fits into prospecting, account research, follow-up and pipeline reporting.
- Date
- Tuesday, November 17, 2026
- Time
- 12:00 to 12:45 PM ET
- Format
- Free · Zoom · 6 seats45 minutes
- Seats left
- 6 seats left
What we'll talk through
Account research and meeting prep
Using AI to learn about a prospect, their company and their industry in a few minutes before a call.
Follow-up and proposals
Writing follow-ups and proposals faster without them sounding canned.
Pipeline reporting
Getting a clear picture of the pipeline each week without hours in spreadsheets.
Questions we'll get into
The kind of questions people bring. Bring your own too.
- “Can AI help my salespeople prep for calls faster?”
- “How do I keep AI-written emails from sounding like everyone else's?”
- “What should I do myself versus hand to my sales team?”
- “Can it help me make sense of our CRM or pipeline numbers?”
- “Which tools are worth paying for?”
How the 45 minutes go
01
Intros
A quick round of who's here and what each person wants to get out of it.
02
Walkthrough
Kyle talks through the topics above with real examples.
03
Your questions
Open conversation. Most of the time goes here.
Who it's for
CEOs, owners and C-suite leaders of owner-led and mid-size companies.
- Capped at 6 people, so there's time for everyone's questions.
- No technical background needed.
- Nothing to prepare. Just bring your questions.
Your host
Kyle Richless
Co-founder, Zaigo
Before Zaigo, Kyle ran the sales function for Axiom, which sold to Permira for $1B.
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