1-on-1 AI coaching · Dallas
AI Coaching for Executives in Dallas
I'm Pete Enestrom (Zaigo Coaching), and I coach executives in Dallas 1-on-1 on using AI in their own work. Sessions are in person at your office in Dallas (I travel to you) or remote, from $1,000 for a 2-hour session, starting with a complimentary 30-minute intro call. The whole Metroplex counts: Fort Worth, Plano, Frisco and Irving as well as Dallas.
1-on-1 with Pete Enestrom, on your actual work

Written by Pete Enestrom
Yale & Columbia, ex-Microsoft & Intel · 1-on-1 AI coaching for executives

Your coach’s background
AI coaching in Dallas at a glance
- Format
- 1-on-1 with Pete Enestrom, hands-on, on your own work.
- Price
- $1,000 for the 2-hour Deep Dive. $3,500 for the half-day Intensive.
- Where
- In person at your office anywhere in Dallas-Fort Worth (I travel to you), or remote anywhere in the US.
- Tools covered
- Claude, ChatGPT, Gemini, Perplexity, Cursor and custom AI workflows, picked for your work.
- First step
- A complimentary 30-minute intro call, where we also set the session date.
- Compare options
- How 1-on-1 coaching compares with courses and programs
How do in-person sessions in Dallas work?
I'm based in Greenwich, Connecticut, and I travel to North Texas for in-person sessions. That covers downtown Dallas and Uptown, the corporate campuses in Plano, Frisco and Las Colinas in Irving, and Fort Worth on the west side of the Metroplex.
On the intro call we choose the date and the work you want to bring. I meet you at your office, and we spend two hours, or a half-day if you choose the Intensive, using AI on your own documents. Nothing is canned and nothing is a demo.
Prefer not to wait for a visit? The session also works remotely, over video with a shared screen, and covers the same ground.
What do Dallas-Fort Worth executives use AI for?
Dallas-Fort Worth has drawn a long list of corporate headquarters, and the region is also known for financial services, real estate and construction, telecommunications, airlines and logistics around DFW Airport, and energy companies, particularly in Fort Worth. Across those industries, an executive's day fills up with communication: updates, approvals, hiring and plenty of meetings. The tools help most with that load.
- Writing for a growing organization: all-hands notes, change announcements and the weekly update, drafted in minutes and edited by you.
- Hiring: job descriptions, interview questions and a clear summary of a candidate's materials. See AI for job descriptions.
- Deal and project review: a purchase agreement, a lease or a construction proposal summarized, with the terms to question.
- Meeting prep: briefing yourself on the people and the company across the table, with sources.
- Turning meeting notes into decisions, owners and follow-up emails before you leave the building.
- Planning a presentation for your board or lenders, then asking the tool to poke holes in it.
What are the other ways to learn AI in Dallas?
University executive education, at schools in the area or at national programs online, suits leaders who want frameworks, peers and a certificate. Check each school's own page for current AI programs and dates.
A team workshop is a better choice when several leaders need the same baseline. If that's what you're after, we can scope one on the intro call.
Self-paced courses cover the vocabulary for very little money, though they won't touch your own work.
Coaching is different because the whole session runs on your files and your habits, with me correcting your technique while you work. Compare executive AI training options side by side, with published prices where providers list them.
Start here
Book a complimentary 30-minute intro call
We'll talk through your work, pick the session that fits, and set a date, in person or remote, before you pay anything.

Your coach
Coached by Pete Enestrom
Yale and Columbia grad, former Microsoft and Intel, and a venture-backed exited founder. Pete has spent the last four and a half years going deep on every major AI tool, and he teaches the way operators learn: on your real work, at your pace, with nothing assumed.

Common questions
Straight answers, the way I'd give them across a table.
Yes. I travel from Greenwich, CT to Dallas-Fort Worth and meet you at your office, whether that's in Dallas, Plano, Frisco, Irving or Fort Worth. We pick the date on the complimentary 30-minute intro call.
$1,000 buys the 2-hour Deep Dive and $3,500 buys the half-day Intensive, whether we meet at your Dallas office or online. You start with a complimentary intro call, so nothing is paid until you've decided it fits.
We can discuss it on the intro call. If the team should learn together, we'll scope a workshop around its tasks and your company's rules for sensitive data, and individual 1-on-1 coaching can follow.
Yes. AI tools draft job descriptions, interview questions and candidate summaries quickly, and they're good at turning your rough notes into a clear role profile. Hiring decisions stay with you, and personal data about candidates should only go into tools your company has approved. More in AI for job descriptions.
Yes. Fort Worth, Arlington and the rest of the Metroplex are part of my Dallas travel area. Let me know where you are on the intro call.
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